How to Market Yourself at the ATA Conference
I’ve hired thousands of translators and interpreters for over 20 years, many from ATA conferences. Here’s how to attract attention, stand out from the crowd and win new clients. You’ve arrived in sunny San Diego to 70-degree, zero-humidity weather and spectacular views from your room of sailboats, cruise ships and bright lights on the bay. The conference launches tonight with a Welcome Reception that is always packed and energetic. It’s the first of many opportunities you will have over the next four days to market yourself and your skills to potential new clients. Think like a translation buyer A central tenet of successful marketing is to put yourself in your customer’s shoes. Think like a translation buyer, not a translation provider. ATA conferences are distinctly different experiences for translation buyers. They are bombarded and often overwhelmed by the hurricane forces…