Everybody Lies
Marketing claims of universal expertise by freelance translators and “We Do Everything” agencies damage industry credibility and drive the commodity mentality A handyman knocks on your front door. “I can fix anything,” he announces when you answer. “Well, my roof leaks,” you reply,” and I was thinking of getting some estimates — “—I am the best at roofs!” he says, interrupting you. “Better than those roofing companies that rip you off.” “OK, but sorry, I can’t talk right now,” you say, trying to be polite. “I need to take my daughter’s computer in to have it looked at and—“ “Computers! Yes! I can do that! I built a desktop from scratch once and everybody loves my computer work. Never had a complaint.” At this point you stop, cross your arms and frown with suspicion. “Can you surgically insert a catheter…