Why Translators are Promoting Premium Markets
As one of the more visible proponents for moving upmarket into the premium translation market sector — a position I’ve argued since 1997, but one that is just now finding traction as we can reach increasingly larger populations of translators with the message — I think it’s crucial to discuss why premium-market translators have volunteered so much of their time, money and effort in recent years to share their experience and expertise with their colleagues on this topic. The ultimate objective of this outreach, of course, is to point our colleagues to the greater opportunities, higher rates, more challenging work and often exceedingly high levels of client appreciation for what we do – all characteristics of the premium market – for those translators with the skill sets, inclination, dedication, personality and commitment to make such a move. Market “research” vs….